Q: When and where can I find NuVal™ Scores ?
A: You can see and use NuVal™ Scores in store aisles today. Scores are displayed directly on shelf price tags and other in-store signage, so you can compare the nutritional value of products at a glance and as part of your regular shopping routine. Scores are rolling out by category (produce, protein, salty snacks, etc.), so if you don’t see NuVal Scores in your favorite aisle yet, know that they are coming soon. Sample NuVal™ Scores and related nutritional information is also available here online at www.NuVal.com. Q: Where will the NuVal™ Score appear? On the product packaging? On the shelf?
A: The NuVal™ System’s double-hexagon emblem, bearing the score of each individual product, will appear on shelf tags next to the price. Stores will use banners, shelf-talkers, brochures, and other forms of in-store communication to educate consumers on the NuVal™ Nutritional Scoring System. Q: How do I use the NuVal™ Nutritional Scoring System in stores?
A: In stores, NuVal™ Scores will be posted right at the point of purchase – on shelf tags and signage – so it will be easy to incorporate NuVal™ Scores into your regular shopping routine. NuVal™ Scores tell you the overall nutritional value of food in a single number from 1 to 100. The higher the NuVal™ Score, the higher the nutrition. With the NuVal™ System, you’ll no longer have to scour the nutritional labels of every box in the cereal aisle to find the one you think is the most nutritious. When you want to buy more nutritious foods, simply look for those with higher NuVal™ Scores. Of course, you don’t always have to buy the product with the highest Score, but at least you are equipped to make an informed decision – quickly, easily and with confidence. Q: How many products in a grocery store will have a NuVal™ Score?
A: Eventually, almost every product in a store will have a NuVal™ Score. Scores will roll out by category over time. Q: How often will new Scores be added?
A: Scores will roll out by category throughout 2009 and 2010 until almost all products in all participating stores are scored. Q: Where can I find a list of scored products?
A: An increasing number of sample NuVal™ Scores will be available here online at www.NuVal.com. Q: How can I get information on the NuVal™ Nutritional Scoring System and how to use it?
A: This website provides information on all aspects of the NuVal™ System – what it is, how to use it, who developed it, the science behind it – as well as FAQs and insights from nutrition experts. As the NuVal™ System roles out in stores, you’ll have access to in-store communications – signage, brochures, FAQs – and trained store associates.