A smart and easy way to make the right choices for you and your family.
The
Benefits
Why It Was Developed
How It Benefits You
Nutritional Insight
How It Benefits You
The NuVal™ Nutritional Scoring System helps you cut through the clutter of nutrition information so you can make informed decisions about food quickly, easily, and with confidence.
Should you buy the wheat rolls or the potato bread? Which salty snack is more nutritious for your family? These are the decisions that the NuVal System can help you make – in mere seconds – as you’re walking down the supermarket aisle.
A Different Approach to Nutrition
We realize other nutrition ranking systems are being promoted in the marketplace and we believe it is important for you to understand how the NuVal System differs.
It is truly independent.
The team of recognized nutrition and medical experts that developed the ONQI™ algorithm behind the NuVal System was entirely funded by Griffin Hospital without support from manufacturers or other parties interested in promoting specific foods. Ownership and ongoing oversight of the algorithm remains in the hands of Griffin Hospital.
It provides complete and easy-to-use nutritional guidance.
The NuVal System summarizes the overall nutritional value of food into a single number. Our 1-100 scoring range enables consumers – at a glance – to see and compare the nutritional value of the foods they buy.
It uses a robust scoring model.
The NuVal System considers more than 30 different nutrients and nutrition factors – and their impact on health outcomes – to determine a food’s Score, so it gives a robust and fair account of a food’s true nutritional value.
It applies to all products in a grocery store.
Our goal is to score 100% of the 50,000+ products in the average grocery store – including private label products. And because the NuVal System applies the same criteria to all foods and beverages, consumers are able to compare the nutritional value of products both within and across food categories.
It links price and nutrition.
For every product on the shelf, consumers can see and compare (side by side on the same tag) exactly what they’re paying for how much nutrition. This is a key benefit to consumers as the economy squeezes family budgets.